Who this is for
Built for teams that sell directly to customers.
Small Businesses Choosing What To Launch Next · Stores Testing Product Variations · Teams Validating Bundles, Services, Or Offers
Send to existing customers by email, or show as a prompt to engaged visitors before a launch decision.
The problem this solves
You can track the outcome. You still need to know why it happened.
Small businesses cannot afford many expensive misses. This template helps you test product and offer ideas with customers before committing time, inventory, or development effort. Use it to compare demand, understand use cases, and catch ideas customers are already asking for.
When to use it
Send to existing customers by email, or show as a prompt to engaged visitors before a launch decision.
Works well on
EmailWebsite PromptLanding Page
Start with the channel that matches the customer moment, then refine the survey in Launch or Studio before you publish it.
What you'll learn
Three things you should know after the first wave of responses.
Purchase confidence
Which Candidate Idea Customers Want Most
Checkout friction
How Customers Would Use The Idea
Buyer needs
What Customers Wish You Offered Already
What you'll learn
How Strong The Interest Is Before You Invest
Inside the survey
The questions
01
Single Choice
"Which of these would be most useful to you?"
02
Long Text
"How would you use the one you picked?"
Survey preview
See the survey your customer will actually see.
We are deciding what to make next. Your answers help us choose based on real demand instead of guesswork.
Product & Offer Ideas
We are deciding what to make next. Your answers help us choose based on real demand instead of guesswork.
1
Which of these would be most useful to you?
2
How would you use the one you picked?
3
Is there something you wish we offered that we don't yet?
4
How interested would you be if we made it?
Not interestedVery interested
Start from this template in Launch, make any wording or branding edits you need, then publish when it is ready to share.
How to use it
Three steps. Two minutes.
1
Replace the candidate ideas with your actual product, feature, or offer options. Compare the strongest votes with the open-text use cases before deciding what to build.
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Ready when you are
Know why your customers buy. Start collecting answers today.
Sign up free, use the template, customize the survey, and publish when it is ready.