Part of: Is my product working?
This template covers the Post Purchase stage.
These surveys ask whether your product delivers on the promise your product page made and, when it does not, exactly what went wrong.
Who this is for
Built for teams that sell directly to customers.
Stores Testing Product Stickiness · Brands Launching New Products · Teams Trying To Improve Retention
Send 14 days after purchase so the customer has had time to use the product.
The problem this solves
You can track the outcome. You still need to know why it happened.
A product can drive one-time sales without becoming part of a customer's routine. This survey helps you see whether the product is creating real demand, repeat intent, and word-of-mouth potential, or whether growth is leaning too heavily on marketing. Use it to decide where to improve the product, positioning, or retention story.
When to use it
Send 14 days after purchase so the customer has had time to use the product.
Works well on
Email
Start with the channel that matches the customer moment, then refine the survey in Launch or Studio before you publish it.
What you'll learn
Three things you should know after the first wave of responses.
Purchase confidence
Whether Customers Would Actually Miss The Product If It Disappeared
Checkout friction
What Makes The Product Worth Rebuying, Recommending, Or Replacing
Buyer needs
Whether The Product Is Earning Loyalty Or Only Benefiting From Good Acquisition
Inside the survey
The questions
01
Single Choice
"How would you feel if you could no longer use this product?"
02
Short Text
"What is the main benefit you get from this product?"
Survey preview
See the survey your customer will actually see.
Thanks for trying the product. This short survey helps us understand whether it is becoming part of your routine or still feels replaceable.
Product-Market Fit Check
Thanks for trying the product. This short survey helps us understand whether it is becoming part of your routine or still feels replaceable.
1
How would you feel if you could no longer use this product?
2
What is the main benefit you get from this product?
3
What type of person do you think would benefit most from this?
4
How can we improve this product for you?
5
How did you solve this problem before you found us?
Start from this template in Launch, make any wording or branding edits you need, then publish when it is ready to share.
How to use it
Three steps. Two minutes.
1
Use this template to capture whether the product feels essential, what benefit matters most, and what would improve retention before customers disappear quietly.
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Ready when you are
Know why your customers buy. Start collecting answers today.
Sign up free, use the template, customize the survey, and publish when it is ready.