Part of: Is my price right?
This template covers the Post Purchase stage.
These surveys help you see whether pricing has room to grow, what justifies the cost in your customer's mind, and what is quietly pushing them toward cancelling.
Who this is for
Built for teams that sell directly to customers.
Teams Considering A Price Change · Brands Competing On Value · Stores With Margin Pressure
Send 1-3 days after purchase, while price perception is still fresh.
The problem this solves
You can track the outcome. You still need to know why it happened.
Pricing changes affect conversion, margin, and retention, but most teams make them with limited direct feedback. This survey helps you see how buyers judge the price, what they compare it to, and where your value story is strong or weak. Use it to price with more confidence and explain the price more clearly.
When to use it
Send 1-3 days after purchase, while price perception is still fresh.
Works well on
Email
Start with the channel that matches the customer moment, then refine the survey in Launch or Studio before you publish it.
What you'll learn
Three things you should know after the first wave of responses.
Buyer needs
Whether Buyers See The Current Price As Fair, Strong Value, Or Too High
Checkout friction
What Customers Compare Your Price Against Before Deciding
Buyer needs
Whether The Real Issue Is Price Itself Or Weak Value Communication
Inside the survey
The questions
01
Single Choice
"How did the price feel relative to what you received?"
02
Single Choice
"What did you compare our price to before deciding?"
Survey preview
See the survey your customer will actually see.
This short survey helps us understand how the price felt relative to what you received.
Pricing Sensitivity Check
This short survey helps us understand how the price felt relative to what you received.
1
How did the price feel relative to what you received?
2
What did you compare our price to before deciding?
3
If our price increased by 10-15%, would you still buy?
4
What part of the product or experience justifies the price most?
5
Is there anything we could add that would make the price feel like a better deal?
Start from this template in Launch, make any wording or branding edits you need, then publish when it is ready to share.
How to use it
Three steps. Two minutes.
1
Use this template before a pricing change or margin strategy update so you can hear how the current price lands with people who already bought.
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Ready when you are
Know why your customers buy. Start collecting answers today.
Sign up free, use the template, customize the survey, and publish when it is ready.