Who this is for
Built for teams that sell directly to customers.
Stores Hearing Price Objections · Teams Considering Discounts · Brands Improving Value Communication
Send to near-buyers such as cart abandoners and recent buyers by email.
The problem this solves
You can track the outcome. You still need to know why it happened.
When customers say something is too expensive, the real issue may be weak value communication, a bad comparison, surprise costs, or wrong-fit traffic. This template helps you separate those causes before cutting price and margin. Only one of those patterns truly calls for changing the price.
When to use it
Send to near-buyers such as cart abandoners and recent buyers by email.
Works well on
EmailCart RecoveryPost Purchase Follow Up
Start with the channel that matches the customer moment, then refine the survey in Launch or Studio before you publish it.
What you'll learn
Three things you should know after the first wave of responses.
Purchase confidence
Whether Price Was Lower, Fair, Or Higher Than Expected
Checkout friction
What Would Make The Price Feel Worth It
Buyer needs
What Customers Compare You Against
What you'll learn
What Finally Made Them Buy Or Not Buy
Inside the survey
The questions
01
Single Choice
"When you saw the price, how did it compare to what you expected?"
02
Long Text
"If it felt high, what would have made it feel worth it?"
Survey preview
See the survey your customer will actually see.
This short survey helps us understand how the price felt and what would make the value clearer.
Price & Value
This short survey helps us understand how the price felt and what would make the value clearer.
1
When you saw the price, how did it compare to what you expected?
2
If it felt high, what would have made it feel worth it?
3
Were you comparing us with another option? If so, what were you comparing on?
4
What finally made you decide to buy or not buy?
Start from this template in Launch, make any wording or branding edits you need, then publish when it is ready to share.
How to use it
Three steps. Two minutes.
1
Use this template to compare price expectations, value gaps, competing alternatives, and final decision drivers. Group answers into value-perception gaps, bad comparisons, surprise costs, and wrong-fit buyers.
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Ready when you are
Know why your customers buy. Start collecting answers today.
Sign up free, use the template, customize the survey, and publish when it is ready.