Part of: Is my site saying the right things?
This template covers the Homepage stage.
These surveys help you learn whether your first impression lands and whether your content is pulling people toward a purchase or leaving them unsure.
Who this is for
Built for teams that sell directly to customers.
Stores With High Homepage Bounce · Recent Redesigns · Campaign Landing Traffic
Show on the homepage after 30+ seconds when visitors are engaged but not clicking deeper.
The problem this solves
You can track the outcome. You still need to know why it happened.
Your homepage has seconds to earn the next click. This survey helps you see whether visitors understand the offer, feel intrigued, or leave confused. Use it to improve clarity, sharpen the first impression, and move more people deeper into the site.
When to use it
Show on the homepage after 30+ seconds when visitors are engaged but not clicking deeper.
Works well on
Website Prompt
Start with the channel that matches the customer moment, then refine the survey in Launch or Studio before you publish it.
What you'll learn
Three things you should know after the first wave of responses.
Purchase confidence
Whether Visitors Quickly Understand What The Store Sells And Who It Is For
Checkout friction
What Catches Attention First And What Still Feels Vague Or Confusing
Buyer needs
What To Fix If The Homepage Is Not Pulling People Into The Rest Of The Site
Inside the survey
The questions
01
Single Choice
"What did you come here looking for today?"
02
Yes No
"In the first 10 seconds, was it clear what we sell?"
Survey preview
See the survey your customer will actually see.
Could you spare one minute to tell us what stood out on the homepage and what would make you explore further?
Homepage First Impression
Could you spare one minute to tell us what stood out on the homepage and what would make you explore further?
1
What did you come here looking for today?
2
In the first 10 seconds, was it clear what we sell?
3
What is the one thing that would make you explore further?
4
How would you rate your first impression of this site?
Start from this template in Launch, make any wording or branding edits you need, then publish when it is ready to share.
How to use it
Three steps. Two minutes.
1
Use this template as a homepage intercept to understand first impression, clarity, and what would make the visitor keep exploring.
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Ready when you are
Know why your customers buy. Start collecting answers today.
Sign up free, use the template, customize the survey, and publish when it is ready.