Part of: Why they buy (or don't)
This template covers the Cart stage.
These surveys cover the path from the first page visit to the moments after purchase, so you can understand what moved the customer forward or pushed them away.
Who this is for
Built for teams that sell directly to customers.
E Commerce Brands · High Intent Checkout Flows · Stores With Cart Dropoff Problems
Send within a few hours of abandonment
The problem this solves
You can track the outcome. You still need to know why it happened.
Abandoned carts are lost revenue. This survey helps you find out whether price, shipping, trust, payment options, or checkout friction pushed people out. Use it to fix the leak, improve recovery flows, and turn more near-buyers into completed orders.
When to use it
Send within a few hours of abandonment
Best for e-commerce stores with active cart traffic
Use via recovery email, on-site prompt, or retargeted follow-up
Works well on
EmailWeb ModalRetargeting Follow Up
Start with the channel that matches the customer moment, then refine the survey in Launch or Studio before you publish it.
What you'll learn
Three things you should know after the first wave of responses.
Purchase confidence
Whether Price, Shipping, Trust, Or Payment Friction Is Causing The Drop
Checkout friction
Which Objections Show Up Often Enough To Fix Systematically
Buyer needs
What To Change First If You Want To Recover More Revenue
Inside the survey
The questions
01
Single Choice
"What stopped you from completing checkout today?"
02
Long Text
"What were you still unsure about before leaving?"
Survey preview
See the survey your customer will actually see.
We noticed you were close to checkout. This 2-minute survey helps us understand what got in the way.
Cart Abandonment Recovery
We noticed you were close to checkout. This 2-minute survey helps us understand what got in the way.
1
What stopped you from completing checkout today?
2
What were you still unsure about before leaving?
3
Did anything in the checkout flow feel confusing or hard to trust?
4
What would have helped you finish the purchase today?
5
How confident did you feel about buying from us before you left?
Start from this template in Launch, make any wording or branding edits you need, then publish when it is ready to share.
How to use it
Three steps. Two minutes.
1
Click Use this template to create a draft in your workspace
2
Adjust the wording to match your checkout flow and objections
3
Share it after abandonment and review patterns weekly to reduce drop-off
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Ready when you are
Know why your customers buy. Start collecting answers today.
Sign up free, use the template, customize the survey, and publish when it is ready.